AC Hotel by Marriott Breaks Ground at Arizona Center

New 199-Room Hotel Scheduled to Open In Early 2021

PHOENIX, ARIZ. – Arizona Center continues its growth and improvement with today’s much-anticipated groundbreaking of the new AC Hotel by Marriott – Downtown Phoenix.  The hotel is a joint venture development by Dallas-based NewcrestImage and Las Vegas-based LaPour Partners.   

Arizona Center

The new AC Hotel by Marriott – Downtown Phoenix at Arizona Center will be the first distinctive, upscale select-service lifestyle hotel in Downtown Phoenix. The purposeful design focuses on creating synergy with Arizona Center’s Live Work Playmantra with the unique indoor-outdoor lobby lounge and bar that overlooks the heart of Arizona Center and its retail amenities. 

“Downtown Phoenix is becoming a hub for entertainment, shopping, dining and so much more,” said Matt Root, managing partner for Parallel Capital Partners, owner and manager of the center. “With the recent improvements to Arizona Center, and the addition of the new AC Hotel by Marriott, out-of-town visitors will soon be able to enjoy all that downtown Phoenix has to offer, and we are thrilled to be at the center of it all.” 

The 13-story AC Hotel by Marriott – Downtown Phoenix at Arizona Center will offer 199 rooms, 3,400 sq. ft of meeting space, two media salons and a board room with indoor and outdoor accommodations. The lounge and lobby bar will feature signature craft cocktails, tapas, an outdoor patio with distinctive water feature and cozy fireplaces. The urban inspired boutique hotel boasts a penthouse fitness center, library, business center, hydration stations and The Market offering various sundries and items travelers may need. 

The AC Hotel by Marriott experience has been designed to give guests the essentials of an experience unlike any other. Breakfast finds inspiration in European roots, room service is replaced with the flexibility of a quick snack or small plates and the cocktails are artistic, flavorful and fresh. AC is a member of the Marriott family of brands with 110 AC Hotels throughout Europe and North and Latin America.

The hotel is scheduled to be completed by the first quarter of 2021. Collaborating with NewcrestImage and LaPour Partners on the project are Phoenix-based contractor Layton Construction, architect Axis GFA Architecture & Design in Los Angeles and interior designer DESIGN Duncan Miller Ullman in Dallas. This is LaPour’s second AC Hotel in Phoenix. The firm opened the AC Biltmore in the Camelback corridor in 2018. 

For renderings of the new AC Hotel by Marriott please click here

About Arizona Center

Arizona Center, located in the heart of downtown Phoenix at 3rdSt. and Van Buren, is a one million-square-foot mixed-use project. It’s where entertainment, shopping, events, dining and prime office space create a unique, centralized hub for all that downtown Phoenix has to offer. Amidst many Phoenix points of pride including the Phoenix Convention Center, many hotels, Talking Stick Resort Arena and Chase Field, the new Arizona Center is an urban downtown oasis. For more information, visit

About Parallel Capital Partners, Inc.

Parallel Capital Partners, Inc. is a private, fully integrated real estate investment and operating company focused on acquiring value-added and core-plus opportunities for its own account in primary and secondary markets in the Pacific Southwest, including Hawaii. Parallel’s current property holdings include over five million square feet and a valuation of more than $1 billion with over two million square feet in the greater Phoenix metro area. For more information visit

About NewcrestImage 

Currently, NewcrestImage owns and operates 28 distinctive hotels with another 15 properties under construction or in development.  The company has earned a reputation for ingenuity by developing large hotel campuses that feature multiple hotel properties immediately adjacent to each other, such as the four-hotel, 900 room development in Frisco; a three-hotel, 300-room development in Amarillo, Texas and a six-hotel development in Grapevine, Texas. 

In addition, NewcrestImage has repeatedly won industry awards and accolades for its creative make-over of historic locations into prestigious, one-of-a-kind hotels—such as for its AC and Residence Inn dual-brand property in downtown Dallas; its SpringHill Suites and TownePlace Suites dual-brand in New Orlean- and its Courtyard by Marriott in downtown Amarillo. For more information, please visit

About LaPour Partners, Inc.LaPour Partners, Inc. is an innovative group of professionals focused on industrial, office and hospitality developments and investments in the Southwest. Through a proven approach to development, LaPour Partners has created a niche for award-winning projects. For more information, visit

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