Cole, a diversified real estate investment firm, is shifting into high gear for the second consecutive year as the title sponsor of the Cole Rock ‘n’ Roll Arizona Bike Tour, taking place the morning of Sunday, January 19, 2014.

The non-timed bike tour is being held in conjunction with Arizona’s premier running event, the 11th annual P.F. Chang’s Rock ‘n’ Roll Marathon and ½ Marathon, and will follow nearly 20 miles of the full marathon route. The Cole Rock ‘n’ Roll Arizona Bike Tour will commence prior to the marathon and will be a fun, non-competitive ride that welcomes cyclists of all abilities to explore the closed streets of downtown Phoenix, Scottsdale and Tempe. Bike tour participants will also enjoy on-course entertainment, finishers’ medals, gift bags, T-shirts and the Finish Line Festival.

Riders may still register for this one-of-a-kind opportunity by visiting the event website.

“Cole has been a proud and active part of the Phoenix community for nearly 35 years,” said Jeff Holland, President and COO of the company. “This bike tour is a unique opportunity for participants to experience our wonderful city, as well as a chance for Cole to show its appreciation for the place we call home. Whether you’re a veteran cyclist, weekend warrior or a first-time rider, we hope you’ll enjoy the second annual Cole Rock ‘n’ Roll Bike Tour.”

“For the second consecutive year, we’re excited to have the support of a company so committed to the local community, which P.F. Chang’s has been with its Rock ‘n’ Roll Arizona event for more than a decade,” said Bekah Holt, Rock ‘n’ Roll Arizona Event Manager. “Touring the sights along the course at sunrise on two wheels will be an unforgettable experience for our bike tour participants, and we thank Cole for its dedication and partnership.”

The Cole Rock ‘n’ Roll Arizona Bike Tour starts at 7:15 a.m. on January 19 at CityScape in downtown Phoenix. The bike ride will not be timed, and will be limited to top speeds of 20 mph and minimum speeds of 10 mph. Helmets are required. All of the day’s events, including the P.F. Chang’s Rock ‘n’ Roll Arizona Marathon & ½ Marathon, will finish at Tempe Beach Park at Mill Avenue and Rio Salado Parkway