Major National Co-Working Company to Enter Phoenix Market with 30,000+ SF Space at Camelback Collective

Serendipity Labs Opens First Phoenix Location at State-of-the-Art Development Project

PHOENIX, ARIZ.  —  It’s the first foray into the Phoenix marketplace for a major national coworking company, and it’s opening its doors at one of the city’s most desirable addresses.

Serendipity Labs, a leading coworking provider of coworking opportunities, private offices, meeting rooms and other workspace solutions considered the “new way” of officing, has signed on at the Camelback Collective, the high-profile, mixed-use development situated at 2801 E. Camelback Road, Phoenix. The development, which is a joint venture between Holualoa Companies and LaPour and built by Graycor Construction Company, combines high-tech office space with a new, 160-room AC Marriott Hotel while providing expansive, panoramic views of the surrounding mountains and desert landscape.

“We’re thrilled to welcome an industry leader like Serendipity Labs to Camelback Collective, and we know that this is going to be an incredible amenity not only for the Camelback Corridor but for the Valley’s growing workforce,” said Stan Shafer, Chief Operating Officer for Holualoa Companies. “There’s a tremendous amount of talent in the area, and Serendipity’s opening gives our workforce an opportunity to develop and expand upon their energy through collaboration.”

JLL reports 38 percent of businesses in the U.S. want to be more agile as they seek to grow. Serendipity Labs’ state-of-the-art new, 31,365 square-foot Class A coworking and shared office space offers exactly that flexibility. The new workspace covers the entire second floor of the Camelback Collective office building, ensuring every user gets to enjoy unmatched views of Piestewa Peak and Camelback Mountain and ample space to work, create and collaborate. It also offers access to on-site hotel amenities and walkability to nearby restaurants and retail, with more than 1 million square feet of attractions nearby.

“LaPour Partners and Holualoa Companies are both highly regarded in the commercial real estate industry and always deliver inspiring destinations,” says John Arenas, chairman and CEO of Serendipity Labs. “We are delighted to be part of the Camelback Collective and serve the Phoenix community with our enterprise-class flexible workspace, coworking and meeting and event capabilities.”

Jerry Roberts and Pat Boyle of Cushman and Wakefield are in charge of leasing for the project. Serendipity Labs was represented by JLL Managing Director John Pierson, Vice President Trevor Pratt and Associate Jenna Borcherding, in collaboration with Managing Director Michael Berman.

“For their market entry into Phoenix, Serendipity Labs was looking for a centralized address that could serve as a hub for future locations,” Borcherding said. “Camelback Collective meets that geographic requirement perfectly and in the process provides a new, very modern Class A office environment that matches the vision Serendipity Labs has for this space. Its open floorplates, high-end amenities and extensive use of glass will give coworking users the full benefit of the building’s new construction and its striking 360-degree views.”

In addition to offering sweeping views and state-of-the-art office equipment, the Camelback Collective adheres to LEED Green Building standards and offers numerous features that enhance convenience, among them an onsite bar/restaurant and conference space at the adjacent AC Marriott, and high-speed elevators that take workers directly from the parking garage to the building’s office suites. Additional key features include prime signage opportunities for tenants and ample surface and underground parking. 

About Serendipity Labs

Serendipity Labs, Inc., is a national coworking company growing through company-owned, franchise and managed locations with 125 locations under development. It has attracted over $100 million in capital to grow its brand and network from institutional investors and area development partners. The IT platform provides usage metrics and meets security and compliance standards for HIPAA, Sarbanes-Oxley, PCI-DSS, and GLBA. Each Lab is ADA compliant. Corporate memberships with centralized billing and contract portability allow for easy reassignment of employee memberships.

About LaPour

LaPour is an opportunity driven real estate development firm active in the Southwestern US Markets. The firm is focused on unique opportunities, driven by high quality locations and differentiated designs. LaPour has delivered over 4 million square feet of office, industrial and hospitality space that is creatively progressive yet always customer focused.

About Holualoa Companies

Holualoa Companies is a real estate investment firm focused on the successful acquisition, repositioning, redevelopment and disposition of underperforming real estate assets. Our investments span the United States and Europe and include office, retail, industrial, multi-family, hotel and mixed-use investment properties. Holualoa Companies is an experienced, opportunistic investor for its own account and on behalf of a select group of private investors.

About AC Hotels by Marriott

AC Hotels by Marriott celebrates the beauty of classic modern design with its European soul and Spanish roots, born from the entrepreneurial spirit of renowned hotelier Antonio Catalan. In 2011, AC Hotels and Marriott International formed a joint venture, leveraging the unique style and design of these upscale urban-inspired hotels with the portfolio and distribution power of Marriott International.  With nearly 130 hotels across Europe and North and Latin America, AC Hotels is designed for modern travelers with an entrepreneurial mindset – they see travel as a way to collect knowledge and inspiration, as they value genuine connections to people, experiences, and ideas that excite them.

About Graycor Construction Company Inc.

Graycor Construction Company Inc. is a leader in managing building construction and interiors projects throughout North America. In Arizona, Graycor combines more than 30 years of local subcontractor and partner relationships with the company’s 95 years of national experience in the corporate, cultural/educational, healthcare, living and lodging, logistics and distribution, manufacturing and retail markets. The combination maximizes Graycor’s national presence to bring Arizona clients optimal service and product delivery. For more information, visit

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