Scottsdale Developer Could Bring New Life To “Easy Street,” The Main Street, Mixed-Use Project In Carefree

The professionally laid back town of Carefree could soon be home to Arizona’s newest “Main Street” condo and commercial project, aptly named Easy Street both for the street it fronts and its cool, casual lifestyle.

Butte Development is revisiting plans for the $90 million mixed-use project near Cave Creek Road and Tom Darlington Road.  The project includes 80 ultra-luxurious, amenity-stocked condos and approximately 50,000-square-feet of retail and commercial space.

Butte is working closely with the Phoenix Art Museum and the town of Carefree to consider a 10,000-square-foot satellite museum at the project.  Current discussions include an exhibit schedule that rotates seven times per year and a 1,500-square-foot multipurpose community center.

The Phoenix Art Museum satellite fits strategically into the town of Carefree’s current revitalization plans and builds on the already robust arts community in the area.  The village feel of the town will be enhanced by the museum and other planned revitalization efforts creating an atmosphere similar to Santa Fe, New Mexico and Carmel, California.

Phoenix Art Museum Director Jim Ballinger is excited about the possibilities at Easy Street. 

“We are doing due diligence research.  We are very interested in the possibility of a quality outreach program in the Northeast Valley.  If the community support is there, we will respond to that request,” Ballinger said.

The Phoenix Art Museum would anchor the retail portion of the project with other tenants to include chef-driven restaurants, a sidewalk café, art galleries, boutique clothing, custom jewelers and unique home accessories.

The town of Carefree also voiced strong support for this potential development.  Mayor David Schwan stated that “Both the Easy Street development and the Phoenix Art Museum would be welcome additions to Carefree, and help bring to life the recent Urban Land Institute recommendations that the Carefree Village Center has enormous appeal and even greater potential.”

Ed Lewis, President of Butte said, “Easy Street will be built like towns used to be built with two stories of residential over retail.  The warm pedestrian friendly environment and the residential component above will add a neighborhood feel to the area.”

Easy Street condos will have ten-foot ceilings, spacious balconies and views of the big sky, mountains, stars and the Sonoran Desert for which Carefree is famous. Other balconies look over the pool/spa area or Easy Street’s strolling ambiance in the heart of Carefree.

The project, which covers almost four and a half acres, would be built in two phases.  If negotiations with the Phoenix Art Museum and the town of Carefree are successful, Butte hopes to break ground on the south phase of the project by year-end.

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